AI Insights · Timothy · January 2021
Q4 2020 US Performance of Top Film & Television Apps
An analysis of the top Film & Television applications in the United States for the fourth quarter of 2020 reveals significant user engagement and download figures. Sensor Tower provides a detailed look at the trends for these leading entertainment platforms.
In the fourth quarter of 2020, the Film & Television category witnessed robust activity among its top applications in the United States. Sensor Tower's comprehensive data showcases the performance of these apps, offering valuable insights into user behavior and app popularity.
Disney+ ended the year on a high note, with downloads peaking at over 1M in the final two weeks of December. Weekly active users also showed an upward trend, increasing from 8.3M in late September to over 10M by the year's end. Revenue for Disney+ saw a notable spike, reaching approximately $12M in mid-November and again hitting over $10M in the week leading up to Christmas.
HBO Max: Stream TV & Movies also experienced a surge in downloads, with figures rising to around 1.2M during the week of December 21st. The app's weekly active users grew from 4.2M to 5.5M by the end of December. Revenue trends for HBO Max saw a significant jump, doubling from $2.3M in late September to over $6M in the pre-Christmas week.
Hulu: Watch TV shows & movies maintained steady revenue, consistently hovering around the $2.5M mark each week throughout the quarter. Downloads for Hulu spiked to over 700K in late November, and weekly active users experienced their highest at nearly 19.4M during the same period.
Netflix, with its established user base, showed a steady download trend, with numbers reaching up to 878K in the week before Christmas. The platform's weekly active users fluctuated throughout the quarter, ending with a rise to 36M in the final week of December. Revenue for Netflix remained above $2M each week, with a slight dip towards the end of the year.
STARZ saw its downloads and weekly active users increase towards the end of the quarter, with downloads jumping to nearly 180K and active users reaching over 700K in the final week of December. Revenue for STARZ also showed growth, rising to approximately $1.4M in the same period.
For more detailed insights and data on app performance, Sensor Tower's full reports provide an in-depth analysis of the Film & Television app category.
